Harry Antonio
Strategic finance for DTC/CPG
I help emerging DTC/CPG brands make sharper financial decisions without the cost of a full-time finance leader. I partner with founders on the questions that actually move the business: Will we have enough cash next quarter? Can we afford to move into retail? Will these cohorts pay back, and when? How hard can we push CAC before it breaks us?
Who can benefit
Growing DTC/CPG brands that don’t yet have a full-time finance leader in seat and want senior strategic finance horsepower on a fractional basis.
What I provide
- Translation of operating performance into clear recommendations for founders
- Ownership and maintenance of a lightweight, driver-based financial model and forecast
- Cohort, retention, and LTV/CAC modeling and forecasting
- Monthly close partnership with variance analysis and board/investor-ready reporting
- Unit economics and profitability by channel: contribution margin, CAC payback
- Thought partner for the big calls: pricing, spend, channel expansion, fundraising
What makes this different
Most fractional finance people know finance. I’ve spent 14 years in CPG across finance and marketing, including ten on the acquisition side, so I understand why CAC moves and cohorts evolve, not just how to model them. I’ve spent the last few years building financial forecasting, profitability, and strategic planning frameworks and advising leadership for dozens of CPG brands. I’ve also built these systems hands-on with AI tooling, which means I know where AI-generated numbers quietly go wrong and how to make the output trustworthy. Finance expertise + marketing + CPG + AI leverage.
M.S. in Marketing; MBA w/ Finance concentration.